Anybody can write a content but what makes you a real content writer?I used to think what is content writing and how does one become a content writer?Content writing is actually writing useful content .Content writers are people who write content that converts,engages and informs the reader.
7 TIPS FOR WRITING CONTENT THAT GIVES VALUE TO THE READER
- Attract readers with a engaging beginning
- Be authentic
- Think that you are speaking to the reader
- Include takeaways.
- Simple and clear conversation
- End it well
ATTRACT READERS WITH A ENGAGING BEGINNING
When you start writing a content,interest the reader in a way that one cannot stop getting away from your content.Convey a story very relevant to the topic and inspires the reader.Build a connection with the words you use.Make the reader feel that you are speaking with them.Remember authenticity wins and builds a brand.
Being real?Yes use your own way of conveying information.Write the whole content in a unique way.Express your new thoughts which no one has heard before.Authenticity is a powerful key to succeed in creating content.They must not feel ,Oh I have heard or seen this many times. Authenticity creates content more readable and relevant, increasing the chance for more engagement.
THINK THAT YOU ARE SPEAKING TO THE READER
When do people listen to you?They listen to what interests them.Ask questions,be interactive,the connection must be one to one,they must feel like you are talking to them.For example Hey,how are you doing?These kind of questions makes your reader happy.Imagine a person delivering a speech to many people and a person directly talking to you,whom would you feel more connected?Obviously the person talking to you directly. Write content that attracts the reader .Structure the content in a natural way,check by reading the content by yourself,make sure the reader feels you are conveying something on-topic to them.
Before Starting do a good research.How do you research on the topic?The best ways to research are google search,books related to the topic,watch videos,quora,etc., If you know someone who knows about the topic,have a talk with them .Find out what people are looking for,have a look at existing content and check which post has performed well and the reason.
After reading your content,the reader should have satisfaction.Share information that can be implemented and works better like tips,tools,procedure, etc.,.Giveaways also attract readers.Takeaways can be anything related to the topic you are creating content.For an instance,if an online session is conducted,takeaways can be like learn new strategies,free e book,etc.,
SIMPLE AND CLEAR CONVERSATION
When it’s simple and clear, everybody can read the content. Portray each sentence by imagining that the reader is sitting next to you. Think about how can make the reader understand better and make it more clear. Simple is preferred rather than a complex explanation. Structure the content in the simplest form.
END IT WELL
When you end it,it’s a conclusion. Don’t forget to mention a call to action.it is a simple mistake that happens,the introduction is catchy but the ending is boring. So to make a reader come back to you,conclude the topic interestingly and develop interest in them. The ending is better to be short and sweet than a long boring summary.
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